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E&P: A Monthly?

Page 1 of 1

Effect on E&P Classifieds?

1/31/2002 1:26:35 PM
Posted By: Vin Crosbie

If Editor & Publisher switches to monthly publication, what will be the effect on its classified advertising market share? Can E&P simply quadruple its ad rates (for both display and classified ads) to publish one quarter as often?

During the past thirty years, E&P has lost most of the journalism market (readers in the newsrooms) to Columbia Journalism Review and American Journalism Review. It's new owner, Billboard Publications, is now much of slashing the magazines remaining coverage. How long before it becomes a monthly newsletter?

Vin

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