Poynter Online
Go


Top Story

Public TV, Radio Stations to Increase Local Investigative Coverage
Most Recent Articles
1.Poynter announces publication of a new collection of newspaper pages
9:00 AM Nov. 21, 2009
2.Poynter's Times Publishing Co. sells Governing
5:15 PM Nov. 20, 2009
3.Recommendation for Fewer PAP Screens Sure to Set Off Controversy
10:32 AM Nov. 20, 2009
4.Gene Patterson to Jack Nelson: Save Us a Desk Up There in That Celestial Newsroom
7:03 AM Nov. 20, 2009
5.Public TV, Radio Stations to Increase Local Investigative Coverage
6:19 AM Nov. 20, 2009
Most E-mailed
Recent Comments
Recent Tags
Community Activity

Poynter Training
Poynter Seminars
Small, in-person training experiences.
1.
A New Curriculum for a New Journalism - Jan. 6-8, 2010
Apply by November 23
2.
Multimedia Journalism for College Educators - February 1-5, 2010
Apply by December 14
3.
NewsU: Write Your Heart Out: The Craft of the Personal Essay - January 25-February 19, 2010
Apply by January 4
News University
Today's most popular courses on NewsU, Poynter's e-learning site for journalists.
Webinars
Our online classroom is just a click away. Learn more.
All Webinars

Poynter Forums

View Forum Post

Topic: Miscellaneous items
Date/Time: 12/21/2005 10:08:58 AM
Title: Dow Jones responds to media bias "study"
Posted By: Jim Romenesko
 
Dow Jones responds to UCLA media bias "study"

Statement by a spokesman for Dow Jones and Co.:

The Wall Street Journal's news coverage is relentlessly neutral. Of that, we are confident.

By contrast, the research technique used in this study hardly inspires confidence. In fact, it is logically suspect and simply baffling in some of its details.

First, its measure of media bias consists entirely of counting the number of mentions of, or quotes from, various think tanks that the researchers determine to be "liberal" or “conservative." By this logic, a mention of Al Qaeda in a story suggests the newspaper endorses its views, which is obviously not the case. And if a think tank is explicitly labeled “liberal” or “conservative” within a story to provide context to readers, that example doesn’t count at all. The researchers simply threw out such mentions.

Second, the universe of think tanks and policy groups in the study hardly covers the universe of institutions with which Wall Street Journal reporters come into contact. What are we to make of the validity of a list of important policy groups that doesn’t include, say, the Chamber of Commerce, the National Association of Manufacturers, the AFL-CIO or the Concord Coalition, but that does include People for the Ethical Treatment of Animals? Moreover, the ranking the study gives to some of the groups on the list is simply bizarre. How seriously are we to take a system that ranks the American Civil Liberties Union slightly to the right of center, and that ranks the RAND Corp. as more liberal than Amnesty International? Indeed, the more frequently a media outlet quotes the ACLU in this study, the more conservative its alleged bias.

Third, the reader of this report has to travel all the way Table III on page 57 to discover that the researchers’ "study" of the content of The Wall Street Journal covers exactly FOUR MONTHS in 2002, while the period examined for CBS News covers more than 12 years, and National Public Radio’s content is examined for more than 11 years. This huge analytical flaw results in an assessment based on comparative citings during vastly differing time periods, when the relative newsworthiness of various institutions could vary widely. Thus, Time magazine is “studied” for about two years, while U.S. News and World Report is examined for eight years. Indeed, the periods of time covered for the Journal, the Washington Post and the Washington Times are so brief that as to suggest that they were simply thrown into the mix as an afterthought. Yet the researchers provide those findings the same weight as all the others, without bothering to explain that in any meaningful way to the study’s readers.

Suffice it to say that “research” of this variety would be unlikely to warrant a mention at all in any Wall Street Journal story.

[Permalink]

View Complete Forum Topic

Username
Password
New User? Signup Now
Poynter Careers
See All Jobs
Add Your Resume
Post Your Job
Become a Member
More media jobs