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Topic: Miscellaneous items
Date/Time: 1/12/2007 1:01:30 PM
Title: Tribune responds to CJR editorial
Posted By: Jim Romenesko
 
Collectively, Tribune newspapers deploy one of the largest and most
accomplished foreign reporting staffs in the world. We operate 33 bureaus in cities around the globe including Baghdad, our base for covering the war in Iraq. As with Washington, we work diligently to coordinate coverage while encouraging customization of foreign reports to local market interests.

Economics, innovation and the future
These are challenging times for all media companies as the industry grapples with dramatic structural change. Technology is driving the rapid expansion of media options and the corresponding fragmentation of audiences.

These forces do not stop at the newsroom door. The migration of audiences and revenue away from newspapers to the internet and elsewhere directly impacts newsroom strategy, resources and organization. Tribune is not alone in making difficult staffing decisions. The New York Times, Washington Post, Boston Globe, Dallas Morning News, San Jose Mercury News, Philadelphia Inquirer, Cleveland Plain Dealer and many other American newspapers all have made newsroom reductions and redeployments in past months.

Our social mission and constitutional obligation separate us from other
businesses, to be sure. We are honored and dedicated to fulfill this role
which is so essential to the vitality of our democracy. But these
obligations do not insulate us from the challenges we now face. If we wish to continue this historic role, we also must rigorously scrutinize how we use our resources to provide news and information that readers find
relevant, compelling and useful based on their needs and interests today and tomorrow.

Those who argue that newspaper owners should simply display "the patience and the guts to ride through this valley of transition" are being
simplistic. No one will survive the momentous changes reshaping our industry by simply riding them out. We must adapt, innovate and transform ourselves for the future. The possibilities are exciting.

Tribune is aggressively moving to strengthen the relevance and reach of our newspapers and develop web sites and targeted publications to serve wider audiences. We are investing hundreds of millions of dollars in readership research, editorial innovations, interactive platforms, systems and plant improvements to raise quality and grow the revenue that finances journalism.

These are the actions of a company that believes in public service, believes in journalism and is willing to invest in the future. Time to go? We think not. It's time to move forward.

Gerould W. Kern
Vice President/Editorial
Tribune Publishing

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