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Topic: Memos Sent to Romenesko
Date/Time: 2/15/2007 5:37:47 PM
Title: Memo from Journal-Constitution editor Wallace
Posted By: Jim Romenesko
 
Memo to Atlanta Journal-Constitution staffers

TO: All Newsroom Employees
FROM: [Editor] Julia Wallace
DATE: February 15, 2007
SUBJECT: Newsroom Realignment

Introduction
Today, I announced several important changes for the AJC. These changes position our newsroom for the future and provide for continuous renewal and reinvention. They give us the structure to remain metro Atlanta's dominant print and online news and information source. This e-mail provides a summary of the changes for the newsroom. At the staff meeting where I made the announcement, Publisher John Mellott discussed other changes throughout the company. For a summary, see his e-mail and the letter to readers that will be on ajc.com later today and in print tomorrow.

We're Listening and Evolving
We must make these changes to respond to our readers. They now have more sources than ever for news and information, and we must fundamentally alter the way we operate. Online, we will show that we know Atlanta best, providing superlative news and information and becoming the preferred medium for connecting local communities. In print, we will really listen to our core readers and create a newspaper that offers distinct and valuable content. As we think about this future, we have four clear jobs:

Grow digital
Reinvent print
Create more regular local enterprise (distinctive content) that readers cannot get elsewhere
Improve our news and information gathering

We must organize ourselves to meet these goals. That means a major shift in the way we work. Our current structure is fine for the pace and demands of a printed newspaper, but isn't structured for online's immediacy and evolving needs. Additionally, as we have evolved over time, we have added layers and bureaucracy and have become less nimble. Rather than tinkering with the old newsroom, we need to start over.

What's changing?
First, we’ll untangle the bureaucracy by moving from more than a dozen departments and desks to four main departments. We'll also reduce the number of management layers.

The four new departments are:

News & Information
Enterprise
Digital
Print

The idea is to separate content from production. This is a new way of thinking for us, but I believe it is the best way forward./CONTINUED BELOW

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