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Topic: Miscellaneous items
Date/Time: 4/19/2007 1:26:40 PM
Title: Politico, USA Today announce partnership
Posted By: Jim Romenesko
 
Politico press release

THE POLITICO and POLITICO.com to Partner with USA TODAY

WASHINGTON, D.C., April 19, 2007 - The Politico and www.politico.com today announced a new content-sharing partnership with USATODAY.com, the web site of the nation’s largest national newspaper.

Under the new partnership, Politico’s coverage of the presidential campaign, Congress and special interests will be featured prominently on USATODAY.com's redesigned political page. Some Politico coverage will also appear in the print edition of the USA TODAY.

"It has always been our goal to grow The Politico audience by introducing our coverage and website to readers around the world," said Robert Allbritton, CEO of Politico’s parent company, Allbritton Communications. "This is the perfect marriage: our comprehensive coverage of politics with USATODAY.com’s cutting edge, widely read web platform."

The partnership will also feature USATODAY.com political coverage on POLITICO.com.

The USA TODAY deal is the fifth content-sharing agreement between The Politico and influential newspapers. The company previously announced The Politico is sharing content with the largest newspapers in the four states hosting the first-in-the-nation presidential primaries and caucuses: The Des Moines Register, The New Hampshire Union Leader, The State and Las Vegas Sun. Politico stories are also featured in The New York Observer.

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