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Topic: Letters Sent to Romenesko
Date/Time: 9/13/2007 2:58:49 PM
Title: Common practice
Posted By: Jim Romenesko
 
From ERIC ALTERMAN: Subject: MoveOn ad. For the record, four years ago, a foundation purchased a full-page ad in the Times for my book, "What Liberal Media?" Because the foundation worked through a public relations agency that buys many such advertisements with the Times, the price was considerably less expensive than the quoted rate. This is common practice in the advertising business and I would not be surprised if MoveOn.org used the same firm or one with a similar arrangement. It's open to conservatives as well and easily researched by reporters. [Permalink]


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