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Topic: Letters Sent to Romenesko
Date/Time: 2/22/2008 12:19:34 PM
Title: Half-researched circ report
Posted By: Jim Romenesko
 
From SERENA TORREY, New York magazine: Keith Kelly's item this morning that referenced New York magazine's newsstand sales was only half-researched. In fact, New York raised newsstand prices by 25% in July 2007 AND we cut draw by more than 2%. We planned and budgeted for a much more dramatic falloff in newsstand sales (which represents only 5% of our circulation to begin with) in the second half of last year; 7.8% falloff was a major victory -- as was getting our bulk to 48k (down from twice that two years ago). [Permalink]

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