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Topic: Miscellaneous items
Date/Time: 4/2/2008 10:11:06 AM
Title: WSJ US edition to be sold in London
Posted By: Jim Romenesko
 
Press release

THE WALL STREET JOURNAL'S U.S. EDITION TO GO ON SALE IN LONDON FROM APRIL 16

U.S. Edition To Be Printed in London For Same-Day Delivery

LONDON, April 02, 2008 - The Wall Street Journal for the first time will print its U.S. edition in London from April 16, complementing The Wall Street Journal Europe by offering greater choice and more in-depth global political, business and finance news to local readers. The Wall Street Journal Europe, which has a regional readership of nearly 220,000*, will continue to be available to readers and subscribers throughout the U.K. and Europe.

The U.S. edition of The Wall Street Journal will go on sale in central London on the morning of publication, giving local readers access to the newspaper several hours before it goes on sale in the U.S. It will be available at around 250 newsagents in the City, the West End and Canary Wharf areas, including Heathrow and London City airports, for a cover price of £2.50. The U.S. edition will also be available to individual and corporate subscribers for early morning delivery in central London areas. From Monday to Friday, the U.S. edition will be printed alongside the European edition at the Newsfax International Ltd. print site in East London and will be distributed to retailers and subscribers before 7am each day.

The four-section U.S. Journal includes coverage of U.S. and international corporate, political and economic news; a Money & Investing section with in-depth analysis of international financial markets; sections on health, personal finance and technology, media and marketing; and the Weekend Journal section on Friday featuring lifestyle-focused stories about movies, wine, travel, real estate, as well as the recently-launched weekly sports business page.

"We’re offering the U.S. edition of The Wall Street Journal to London readers in a particularly significant year for global business and political issues, with the credit crunch crisis and U.S. elections making front-page news most days,” said Michael Bergmeijer, managing director of Dow Jones’ Consumer Media Group in Europe. “We believe a large number of internationally-minded people living and working in London will value the U.S. edition, and we’ll now be able to give them the competitive advantage of having the world’s best business paper five hours ahead of U.S. readers.”

“This move is all about giving our readers greater choice and our commitment to the European edition remains as strong as ever,” Mr. Bergmeijer added. "Nearly 80% of Journal Europe readers are European citizens and we’ll continue to offer them an unrivalled combination of relevant global business news and analysis throughout Europe, coupled with a regional perspective and concise format."

The Wall Street Journal is celebrating 25 years in Europe this year, and will showcase a selection of stories drawn from the past quarter-century in a special supplement to be published in the European edition on April 16.

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