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Topic: Memos Sent to Romenesko
Date/Time: 8/29/2008 12:39:16 PM
Title: Miami Herald memo on content-sharing
Posted By: Jim Romenesko
 
From: Gyllenhaal, Anders - Miami
Sent: Friday, August 29, 2008 10:59 AM
To: .MIA Newsroom
Subject: Newsroom update: Trial run of a new content sharing plan
among South Florida newspapers begins next week....

South Florida's three major papers to launch experimental content sharing plan

Starting next week, we will launch a content-sharing experiment with
the Sun Sentinel and The Palm Beach Post that will enable the exchange
of routine stories at the same time as we compete with each other. The
arrangement, which will begin as a three-month trial, will allow the
papers to pick up stories from one another that meet a narrow
definition of basic news. We'll also have the option of picking up
feature reviews, and we'll increase the amount of news pooling we do
with one another.

We all know the importance of taking new approaches, including
breaking with long-standing tradition if it will help strengthen the
paper. For the past month or so, editors from the Sentinel, The Post
and The Herald have been working on how to trade content on routine
stories in order for us all to place more focus on exclusive coverage,
from breaking news to enterprise to investigative work. To some
extent, this is an extension of the arrangement we've had with the
Post for several years. But by including all three papers, plus El
Nuevo Herald, the Sun Sentinel's El Sentinel and The Post's La Palma,
this becomes a far more significant exchange.

The content sharing will take a fairly simple approach: Each newsroom
will have the option of picking up stories from the papers' websites
for publication in the next day's paper. Eligible stories will be
about events that happened in the past 24 hours or that are coming up
within several days. Project work, investigations, feature stories,
columns and other enterprise will not be included in the arrangement.
A second part of the experiment will enable the papers to pick up
reviews - from theater to restaurant reviews - for publication on both
the web and in print. The newsrooms will also work together to
increase pooling on stories and photos in one another's primary
territories.

There are plenty of details to work out, and everyone recognizes that
this represents a departure for all the newsrooms involved. That is
the reason this will begin as an experiment that we'll all watch
closely for the next three months. Each paper will have a liaison who
directs the exchange: Pat Andrews for The Herald, deputy managing
editor Philip Ward for the Sentinel and breaking news editor Paul
Blythe for the Post. Please let me know what thoughts or questions you
have on this and I'll share them and answer them in coming notes.
Meanwhile, anyone interested in hearing more about these plan can
gather at 5 p.m. today in the Gene Miller Conference room.

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