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Topic: Miscellaneous items
Date/Time: 12/16/2008 11:06:59 AM
Title: Detroit Media Partnership release
Posted By: Jim Romenesko
 

Press release

BOLD TRANSFORMATION OF DETROIT FREE PRESS AND THE DETROIT NEWS LEAD NATION AND INDUSTRY WITH EXPANDED DIGITAL OFFERINGS; LAUNCH OF NEW MAGAZINE; COLORFUL, EASY-TO-USE NEWSSTAND EDITIONS

Changes Support the Continued Publication of Two Detroit Newspapers


DETROIT, Mich., December 16, 2008 – The Detroit Free Press and The Detroit News announced today a sweeping set of strategic and innovative changes designed to better meet advertiser and reader needs in an era in which digital delivery is revolutionizing how people get information. These bold changes include a focus on more robust and more engaging digital delivery methods, and support the continued publication of two daily newspapers. The economics of the newspaper business demand change to survive.

The announcement was made by Dave Hunke, CEO of Detroit Media Partnership and Publisher of the Detroit Free Press, Paul Anger, Vice President/Editor of the Detroit Free Press, and Jonathan Wolman, Editor and Publisher of The Detroit News.

“The dynamics of delivering information to audiences has changed forever due to technology. Today, consumers are more empowered than ever before. In order to serve them well, we must find ways to be more nimble. That means we have to change the way we deliver that news – not just in subtle ways, but in fundamental ways,” said Hunke.

Changes due to occur in first quarter 2009 include:
Expanding digital information channels that provide news and information to a variety of audiences when, where and how they want it.
Limiting newspaper home delivery to Thursdays, Fridays and Sundays while selling printed copies at newsstand seven days a week.
Providing subscribers daily access to electronic editions, exact copies of each day’s printed newspapers. /CONTINUED

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