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Topic: Memos Sent to Romenesko
Date/Time: 3/7/2005 5:47:42 PM
Title: NYT executive editor Keller's "new stuff" memo
Posted By: Jim Romenesko
 
Date: Mon, 07 Mar 2005 17:29:59 -0500
To: [New York Times newsroom]
Subject: From BILL KELLER: More New Stuff


Folks,

Over the next couple of months, we'll be unveiling another round of changes in the daily paper, aimed at securing our competitive edge. Some details, and some of the timing, are still being worked out, but here's what we know so far:

On April 14 we will be launching a new mid-week cousin of Sunday Styles, focused on fashion, fitness, beauty, smart shopping and lifestyles. It will provide a more eye-pleasing runway for the fashion coverage now tucked inside Tuesday Metro, will absorb the "On-Line Shopper" feature from Circuits, and will include a number of engaging and consumer-friendly new features.

On May 5 we will begin rolling out a redesigned Business Day, Monday
through Saturday, withnew features and marquee writers like Joe Nocera, whom we recently hired away from Fortune Magazine. Bizday will remain, first and foremost, an aggressive news section, but we will be adding space to give each day a secondary focus, the way we have done with media coverage in Monday Business. On Thursday, the focus will be technology, and Bizday will absorb the core content of Circuits, including David Pogue, whose popular column will begin on the Bizday dress page. On Saturday, the focus will be personal business. On Monday, we will be beefing up and enlivening our coverage of media and related business, such as marketing. And so on.

And what about Circuits, our much-imitated technology section? We intend to continue the great journalism that section has pioneered, but no longer as a weekly stand-alone section. Like the technology industry itself, which is no longer concentrated in a little enclave in Silicon Valley, the coverage has already been migrating into the mainstream, including the front page. Circuits will end as a standalone section with the edition of March 24 -- much of it merged into Bizday, and other features distributed to other venues. We're also studying plans publish Circuits as a special section on a regular basis.

We will announce these changes directly to readers as they unfold.

Best, Bill

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