Your newsroom surely has been through the drill: an editor reaches out to some folks with an idea for a story. The cc line grows and grows as “stakeholders” chime in. By the end of the thread (or the day), you have a treatise on proposed subject.
But no story.
I thought of all those unpublished pearls today as we ran this story yesterday and promptly saw it soar to the top of our “most popular” list. As the ideas editor at Quartz, the 2-year-old global economy site of the Atlantic Media Co., it didn’t surprise me that we were pulling back the curtain and letting readers into our process and thinking. But as a reader (age 38, if you must know), the message of the transcript — that millennials are very public about their spending habits — did surprise and inform.
I wondered what would happen to a chat like ours in a legacy newsroom. Read more