‘Producer Matthew’ explains how to use Tumblr to build your brand as a journalist

In this week’s career chat, we talked with Matthew Keys, a social media junkie who has built extensive networks in journalism, public relations and communications. Keys, known as @ProducerMatthew on Twitter, has been blogging for seven years and was a former online content producer and manager at KTXL, a television station in Sacramento, Calif. He has since left the station and is now freelancing.

During the chat, Keys talked about how he uses Tumblr as a more visual extension of Twitter and as a way to archive his work. He also talked about how he’s used the site to pitch his skills as a journalist to potential employers.

You can revisit this page at any time to replay the chat.

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  • Anonymous

    that fantastic!!!!

  • Anonymous

    that is fantastic!!!!

  • http://twitter.com/SusannaSpeier Susanna Speier

    This just in: a day after this Poynter chat Matthew was offered –and accepted– a job in the ABC newsroom. And of course I Tumbled a kudos Politiku in his honor: http://bit.ly/iom3Md 

  • http://twitter.com/ABCDsofCooking The ABCDs of Cooking

     that was a really great chat. thank you! my tumblr is http://abcdsofcooking.tumblr.com

  • http://www.facebook.com/tomhynes Thomas Hynes

    This was a really great chat. I encouraged my twitter followers to join. Hope they had the good sense to do so. Here’s my tomblr: tomhynes.tumblr.com 

  • http://twitter.com/schneidan Daniel Schneider


  • Anonymous

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