PoynterVision: Mobile strategy for small, local news

Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers advice to small, local news outlets on building their mobile strategy. What should you develop first? How should you invest your time and effort?

Klosowski delivers more tips through a NewsU webinar on how to monetize mobile revenue. View a free replay using this discount code: 13POYNTER100MOBILE.

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.