Internet Ad Expenditures Are Fastest Growing

It comes as no surprise that Internet advertising expenditures outpaced all other forms of advertising in the U.S. market for 2004 in terms of annual growth. Overall advertising expenditures increased 9.8 percent from 2003 to 2004 to $141.1 billion, with Internet spending year-over-year up more than any other media — 21.4 percent, from $6.13 billion in 2003 to $7.44 billion in 2004, according to TNS Media Intelligence. The media receiving the biggest advertising windfalls in 2004 include (in order of size) local newspapers, network TV, consumer magazines, spot TV, cable TV, and then the Internet.

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