Steve Klein on online advertising
You can add HotJobs, now a Yahoo! online employment service, to the Super Bowl XXXVII roster of online sites advertising during the January 26 game with a 30-second television spot. Like online-recruitment leader Monster, HotJobs will be making its fifth-straight apperance. “The Super Bowl provides the perfect platform and timing for HotJobs,” said Dan Finnigan, executive vice president and general manager of HotJobs. What does the company get out of the spot? It drives business, builds brand awareness, and increases traffic. In other words, advertising during the Super Bowl has got game.
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