According to Peter M. Zollman‘s Classified Intelligence Report (a paid industry newsletter), MySpace has decided to move aggressively into classified advertising. There’s already a Classifieds link on the main navigation bar, and classifieds categories for a bunch of cities in the U.S. and around the world. Company executives have noticed people turning the teen- and young-adult-oriented social networking site into an informal sales channel, so they’ve decided to go at it full bore.
How interesting to see an old-line media company (Rupert Murdoch‘s News Corp., which owns plenty of newspapers) discover an online channel for classifieds that could be as popular with young people as Craigslist.MySpace has 50-60 million registered users, and more than 35 million of them visited the site in February; 50 percent of the users visit at least four times a month; an average user looks at almost 500 pages a month, with an average of 37 pages per visit; and the site served nearly 22 billion pageviews in February, according to Zollman, a Tidbits contributor. Yeah, there should be a lucrative classifieds opportunity in there somewhere!