As journalism entities move beyond ads in pursuit of new revenue streams, events have proven a popular target. People who won’t pay $15 for a digital subscription, the theory goes, may pay $20 instead for wine, cheese and a panel of journalists.
Staging events isn’t a simple endeavor for small organizations structured around news. But for many up-and-coming media organizations like GeekWire, an independent tech news site and online community in Seattle, events are an important part of increasingly diverse streams of revenue.
During a live chat this week, we’ll discuss events and other emerging revenue streams with Rebecca Lovell, Geekwire’s chief business officer.
Lovell, who oversees the site’s advertising, events, sponsorship and other business initiatives, answered chat participants’ questions and shared thoughts on a variety of topics, including:
- What separates successful events from those that flop
- Lessons learned about new revenue streams
- How to overcome challenges that growing news startups face
You can replay the chat below.
Interested in learning more about generating revenue for startups? Consider applying for Poynter’s Revenue Camp for Entrepreneurial Journalists.