PoynterVision: Size of news outlets impacts mobile story approach

Large media organizations face different mobile challenges from smaller ones. Structure also matters; a large organization like NPR will approach a project differently from a large but more disbursed one like Digital First Media. Allen Klosowski, vice president of mobile and connected devices at video advertising firm SpotXchange, offers insights on tackling mobile-packaged stories based on his experience as former senior director of mobile and social media at Digital First Media.

Watch a free replay of Klosowski’s NewsU webinar on how to monetize mobile revenue  using this discount code: 13POYNTER100MOBILE.

 

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.