PoynterVision: @webjournalist on how he builds his personal brand

How has Robert Hernandez created a successful persona on Twitter as @webjournalist with over 11,500 followers? He says he decided to be just who he is.

Hernandez, digital journalism professor at USC Annenberg, adjunct faculty at Poynter and music fan, told me that he talks about the many projects he has started, including #wjchat for journalists to discuss media topics via Twitter or beta testing Google Glass, and he tells jokes and quotes song lyrics.

His parting advice: “Be genuine when you engage with others,” he wrote in a Twitter direct message to me. “Be genuine in who you follow and learn from.”


Related: Tips for Storytellers: Your personal brand | How journalists can build their own powerful brands | As brands start building digital newsrooms, what do they need to succeed?

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