Are newsroom leaders engaged enough in social media?

Steve Buttry
Sampling the Twitter participation of Associated Press Managing Editors Association board members, Buttry finds that use of the 140-character microblogging site is increasing, but that real engagement and conversation still needs continued improvement. Buttry provides a few suggestions for busy newsroom leaders looking to boost their online visibility in their local communities: “Tweet now and then. Post links to your staff’s best work. Ask questions of your community. Explain difficult or interesting decisions you make (or sound your tweeps out on the options while you’re considering a decision).” Originally created as a short message texting tool for cell phones, Twitter has developed into the de facto standard for real-time online conversation.

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