Apple may be targeting local ads in acquisition, new strategy

Gizmodo.com
Reading the tea leaves of software development kits and documentation can be tricky, but Gizmodo points out that a note posted Wednesday by Apple may hint at the future of their mobile advertising strategy. “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team…” The easy assumption, supported by their recent acquisition of mobile ad company Quattro, is that Apple has plans to move quickly into the business of serving very local, location-aware advertising.

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