ProPublica GM: The iPad may be a newspaper killer

The Daily Beast
ProPublica General Manager Richard Tofel, writing in The Daily Beast this weekend, worries that e-readers, and the iPad specifically, are no savior of newspaper revenues. “…it could make sense, from the perspective of circulation economics, to induce newspaper readers to switch from print to iPad … (but) most newspaper revenue comes from advertising … on a per reader or per impression or any other relevant basis, (online) lags so far behind print revenue that it seems destined to never catch up — never to come even close.”
>iPad Changes Equation of Newspaper-Subsidized E-Readers (Poynter)

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