New AP unit to focus on serving mobile devices

The Associated Press made a splash on Friday with its announcement of a new business division and a forthcoming subscription app for Apple’s iPad. The new AP Gateway division, led by Jeff Litvack and Nick Ascheim, will be responsible for creating new content and apps for the next generation of mobile devices, including tablets. In case you missed it, here are some of the reactions to the news:
>AP launches new multimedia unit (The Denver Post)
>AP Opens New Products Gateway; Unit Includes AP Mobile, OVN (paidContent)
>NYT’s Ascheim To Head AP Gateway; AP Mobile’s Litvack Will Lead Product Dev (paidContent)
>AP Gateway: Learning from AP Mobile (Newsonomics)
>AP readies for iPad (News and Tech)
>New AP Gateway Business Unit Will Develop Mobile, Tablet Products (Editor & Publisher)
>AP’s Hope for Mobile Apps and Marketing: “Gateway” (Mobile Marketing and Technology)
>Associated Press Developing Apple iPad App, Announces New ‘AP Gateway’ Unit (Business Insider)
>Associated Press’s Very Important Jargon About AP Gateway (NCTimes.com)

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