Paid tablet content must be different than the Web

Ad Age
The next generation of digital e-readers, including the Apple iPad, will also include fully capable Web browsers, posing a dilemma for publications that wish to charge for tablet editions, but already have a free Web site. The issue was raised Thursday during a Magazine Publishers of America session, “The E-Reading Revolution,” held in New York City. According a report in AdAge, “If a magazine’s Web site and its print edition share much of the same content, some recalibration may be necessary before its tablet edition succeeds.” The point was summarized by Monica Ray, who leads the digital paid-content strategy at Time Inc. “You can’t put free content into a paid app and expect a good outcome,” Ray said.
>NPR preps iPad-friendly Web site and iPad app (Poynter Online Mobile Media)

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