Wall Street Journal launches Foursquare partnership

Wall Street Journal
On the same day it launched a city edition to compete with The New York Times, The Wall Street Journal has announced a partnership with location-based social network Foursquare as part of a local digital audience strategy.

Beginning today, Foursquare will offer three Wall Street Journal badges to members in New York. The “Urban Adventurer” badge is available to those who check in from all five New York boroughs. Checking in three times from the financial district will earn a user the “Banker Badge,” and checking in twice for lunch at restaurants reviewed by the Journal’s “Lunch Box” column will get a badge by the same name.

Foursquare recently announced it has more than 1 million registered users and is growing by more than 200,000 new accounts per month. In recent months it has pursued an aggressive media partnership strategy, signing deals with Canada’s Metro newspapers, The New York Times, Bravo TV and the Financial Times, among others.

> The Wall Street Journal Partners with Foursquare (Mashable)

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