Colleges unhappy with Kindle as an educational tool

Ars Technica
In what is a good lesson for newspapers building mobile strategies, another university has decided that the Kindle is not effective as a tool in classroom settings. Following similar experiments and results from Princeton and Arizona State, the Darden Business School at the University of Virginia has decided not to continue using the e-reader in its MBA program.

The lesson is that not all devices are suitable for every purpose. While students overwhelmingly rejected (80%) the Kindle as a classroom tool, they also reported favorably (90%) on it as a personal reading device.

” ‘What that says to me is that Amazon created a very well-designed consumer device for purchasing and reading digital books, magazines and newspapers,’ [director of MBA operations Michael] Koenig staid in a statement. ‘It’s not yet ready for prime time in the highly engaged Darden business school classroom.’ ”

Media organizations planning mobile strategies need to perform similar testing and experimentation for their own content. Publishing for mobile consumers requires a very specific understanding of not only reader needs but also how your content will interact with the strengths and weaknesses of the devices you are using for distribution.

Related Posts

No related posts.

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.