Rob O’Regan writes that Vanity Fair’s new iPad app is an example of the need to use quality video content on digital tablets.
“Because the iPad preserves traditional magazine layouts, with integration of print, graphics and, now, videos, publishers creating iPad editions will want to put more emphasis on high-quality video over viral or other lower-production-value clips that populate YouTube and many publishers’ own websites. ‘This device is really about curated, top-quality video,’ said [Executive Online Editor Michael] Hogan. ‘It forces us to think about whether video will look good enough on the device. It’s a priority for us to have great quality video that provides an intimate user experience … There’s nothing more boring than a gratuitous video.’ “
The magazine’s app went on sale last week for $4.99 for a month’s edition.