Graduate students in anthropology at Stanford University conducted a study of students and their relationship with their iPhones, and found some fascinating results. Among the findings was the incredibly personal nature of the students’ relationship with their phones:
- 24 percent said that the iPhone felt like part of them, an extension of their brain or being.
- 69 percent said that they were more likely to forget their wallet than their iPhone.
- 41 percent said losing it would be a tragedy.
- 75 percent had fallen asleep with their iPhone in the bed with them. (Eek. Guilty.)
Why do you care? This is an interesting window into younger people and mobile phone use, and it likely applies beyond that age range. I certainly saw myself (definitely not a younger person) in some of the answers. More importantly, if products like the iPhone are this engaging, as news providers, we need to develop products that could be seen as an indispensable part of the experience.