The augmented-reality company Layar announced a new version of its browser that will allow Android users to find location-based information visually, simply by using the browser. Previously, phone users had to enter a search, or open a “layar” (for instance, one that shows restaurants near you). Now, the dynamically-changing information presented will be sorted by “time, location, proximity, popularity and preferences.”
TechCrunch counts more than 700 layars in existence, with “several thousand” more in development. The companies new technology “supports any location-based object published into Layar, such as check-ins, coupons, status updates, gaming, information, 3D models and more.”
An updated version of the iPhone app is expected within a month.
So, how’s your location-based information strategy coming along?
>Layar revolutionizes Mobile Content Discovery with new Stream Technology powered browser (Layar blog)
>10 Questions to Help You Craft a Mobile Strategy (Before It’s Too Late) (Poynter’s Mobile Media)