Dave Morgan of Simulmedia warned last week that local media companies were facing a significant challenge from mobile location-based services, saying that up to 25 percent of their advertising revenue will be at risk by 2014.
This week, several sources are reporting that Facebook is close jumping into the location-services game. With 500 million members on its side, whatever Facebook does is bound to have a major impact both on consumers and any media organization dependent on local advertising revenues.
Cory Bergman of Lost Remote wrote about Morgan’s remarks in a piece he provocatively titled “Location services to ‘devastate local media.’” He says Morgan’s 25 percent figure is probably overly aggressive.
Ben Parr at Mashable takes a look at Facebook’s plans to enter the geolocation world and notes that it is tough to determine the possible threats or benefits in store for competitors such as Foursquare:
Mathew Ingram at GigaOm sees Facebook moving beyond simply “checking-in” at physical locations: