Lauren Indvik reviews the new Esquire app for the iPad and reports it is, “truly ahead of its peers in the magazine industry.” Indvik writes that the $4.99 app is built using HTML5, and is entirely reformatted and enhanced from the print edition for browsing on a touchscreen tablet.
Esquire editor David Granger sounds an apparently skeptical note about iPad magazines in general in his opening letter to the new edition. “So we’ve made an Esquire for the iPad. Yawn. I mean, who hasn’t. I mean, about time. I mean, what took so long?” he writes. Granger continues his tongue-in-cheek tone saying, “So, anyway. Here’s our first version. I think it’s pretty good. It’s certainly not annoying.”
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