Google exec: location-based mobile coupons are “Holy Grail”

Mobile Marketer
A Google executive said Thursday that the search giant is “making progress” toward its goal of tapping into the local mobile advertising revenue stream.

Dan Butcher reports that Mike Steib, director of emerging platforms at Google, said that increasing the number of local businesses advertising on its platforms is a priority for the company:

” ‘The Holy Grail for local advertising is location-targeted coupons, and we’re building Google Offers to enable that, as well as click-to-call functionality for nearby businesses,’ Mr. Steib said. ‘If you have the ability to reach out to consumers nearby and pull them in using mobile, it’s great for consumers and advertisers.’ “

According to Butcher, Google sees local coupons as a $1 billion business by next year.

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