Mediaweek.co.uk
In a piece about the impact of the iPad on the U.K. publishing industry, Alexandra Jardine writes that the Financial Times is especially optimistic about the tablet:
“Since launch, the iPad edition has been downloaded more than 400,000 times globally — comprising 10 percent of all digital subscriptions — and it has generated advertising revenue of close to £1m.”
The Financial Times app is a free download that provides non-subscribers limited access to content. Jardine also reports that the Telegraph’s app, which launched this fall and is free for a limited period, has been downloaded more than 65,000 times.

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