Forbes to put advertisers’ blogs next to journalists’ blogs

Adage.com | Reuters | Gawker
“This isn’t the ‘sponsored post’ of yore,” writes Michael Learmonth. “Rather, it is giving advocacy groups or corporations such as Ford or Pfizer the same voice and same distribution tools as Forbes staffers, not to mention the Forbes brand.” || Felix Salmon: Forbes blogs for sale. || Hamilton Nolan: Ad blogs will need some really, really interesting writers.

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