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Swellhead, a textbook supply company, tells reporters that if “you write about Swellhead in your blog or newspaper, you can win an iPad.” To make it easy, Swellhead will send an e-mail telling “everything you need to know to craft your newspaper story.” To be eligible, reporters have to post a link to their article — public shaming! — on Swellhead’s Facebook wall. || Full release after the jump.
From: Swellhead
Date: Sun, Feb 20, 2011 at 5:04 AM
Subject: Introduce Swellhead. Win an iPad
To:
Greetings media genius!
You’re already in touch with college students and now win an iPad for partnering with Swellhead!
It’s our understanding that you write about college life; please allow us a moment to introduce you to Swellhead textbook service, a fast growing book rental resource that is poised to dominate the book rental industry. We’d love the opportunity to tell share with you the benefits of our service and offer a chance to win an iPad in exchange for helping us spread the word. (see below for details)
Swellhead – innovative and affordable textbook supply!
As you may know, textbook prices have risen substantially in the past decade. Inflation in the textbook market is more than twice the average cost of inflation. This has created a revolutionizing shift in the textbook industry. Students prefer to rent books instead of buying them. Spending their limited funds on tremendously expensive textbooks (that will be obsolete in a semester) is simply not the best use financial resources. Renting has fast become the most efficient and affordable option for students.
Swellhead has identified the key challenges (and solutions!) with traditional textbook rental services:
• Students are not able to find and rent all the required books at local book stores
• Local shops and stores don’t have a channel to lend their books online
• Book lenders are reluctant to risk lost inventory and income if a book is not returned
The evolution of book lending and its inherent challenges requires new, technologically advanced solutions: Swellhead!
Swellhead connects lenders and book borrowers. Lenders list their books for sale or rent and students borrow or buy the books from Swellhead. It’s that easy.
Swellhead is a win-win for book lenders and borrowers alike!
Swellhead simply wants you to help us spread the word to your audience (and win an iPad! ) Whether it’s blogs, newsletters, Facebook or any place where students are the target audience, we’d love your help! We want your student readers to save money on textbooks by enjoying the many benefits of this innovative new service.
Speaking of win-win…Win an iPad!
If you write about Swellhead in your blog or newspaper, you can win an iPad. Once you have written about Swellhead, post the link of your article on our Facebook wall with your entry. For more details on how to win an iPad, click here.
Cheers
Swellhead
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