Kachingle struggles for acceptance two years after launch

The Atlantic
“Several subtle problems cripple Kachingle and may create insurmountable obstacles to its success,” writes John Hendel. One of them, he says, is the name. “Kachingle is a mouthful. And sounds silly. (Then again, a company called Google came to dominate the Internet, so jury’s out on whether this poses any real obstacle.)”

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