Latest News → MediaWire

Deggans: ESPN, Poynter arrangement raises an uncomfortable question

avatar by Published Mar. 3, 2011 11:14 am Updated Mar. 3, 2011 11:21 am

National Sports Journalism Center
“Will ESPN transform itself ethically with Poynter’s guidance?” asks Eric Deggans, a media critic at Poynter’s St. Petersburg Times. “Or will the Worldwide Leader cloak itself in the school’s credibility while largely ignoring its advice?” || Earlier: Poynter faculty to serve as ESPN ombudsmen.

Tags: ,

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.

  • http://www.poynter.org Poynter

    Ken, We will be compensated, as we are in most arrangements with businesses. We won’t reveal how much, which is also our usual practice. What we really receive is an opportunity to engage a discussion on values with a large, public audience that might not normally consider these matters. We also benefit from working with ESPN, a large, multimedia organization willing to publicly discuss accountability. — Karen Dunlap, Poynter President

  • http://twitter.com/kensands Ken

    Bigger ethical question: what does Poynter receive from this arrangement?