What AOL’s Patch.com has to do to succeed

Business Insider
Nicholas Carlson says Patch needs to prove that local, geographically-pinpointed traffic is more valuable than national, broad-based traffic — by several multiples. “Maybe it’s possible to do that with the current ad model, but it’s going to require huge (expensive) local sales efforts and pricing that is at least 3X as high as national ad pricing.”

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.