Slate editor: It would be a mistake not to think about SEO, but…

Sparksheet.com
“If there’s a story that we want to do just because we want to, we go ahead and do it,” says Slate editor David Plotz. “But when we’ve done it, we look to figure out what people are searching around this topic, what they are going to be searching for, and how we can ensure our menu lines and the various things that search engines pay attention to reflect how readers are actually searching. Sometimes we see that people are looking for such and such topic on the Web, and if someone has a great angle on it, we decide how to do the story.”

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.