Google News Blog
The “Personalized U.S. edition” of Google News now uses people’s past viewing (on Google News and across the Web) to shape what they see. Google explains: “For example, if you click on a lot of articles about baseball, we’ll make sure that you get a chance to see breaking baseball stories. We found in testing that more users clicked on more stories when we added this automatic personalization, sending more traffic to publishers.” The service also uses viewing history to suggest topics for users to follow. || Related: Mashable checks out the personalized news service News.me. || Earlier: How Google News is integrating the social Web.