Aaron Kushner will make an formal offer within the next several weeks for the New England Media Group, the New York Times Co. division that includes the Boston Globe, Boston.com, the Worcester Telegram & Gazette, and Telegram.com. The Globe’s Casey Ross reports:
Kushner and his investors have been unwilling to divulge details on how he would change the newspaper’s business model, but some have said it generally involves expanding the marketing of the newspaper and developing new products to connect readers to advertisers. The goal would be to help the newspaper generate stronger revenues and allow it to expand its news gathering and content.
Kushner announced last October that he wanted to buy the Globe to “reverse the cycle and have it growing.” He’s backed by two members of the Taylor family, which owned and published the Globe for generations.
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