Skin care firm to editors: You could get $100 for running our press release!

Romenesko Misc.
The editor in Virginia who forwarded this letter to Romenesko writes: “[I'd] be curious to see where this press release is run, given the inducement.” The deal is this: Papers get $100 when someone sees the skin care firm’s press release in their pages and signs up for treatment. The company calls this “a win-win project.”

Dear Editor or Health Editor:

Would you consider running our press release as a win-win project? We will pay $100 for every Skin Care Patient who sees the press release in your newspaper and commits to our exclusive and effective process. We monitor each incoming patient and where they heard about us. Our total costs are only $500. Call Gary Heesch, our Consulting Director at 1-877-414-2426 for arrangements.

For the first time ever, the combination of a US patent, therapies that are copyrighted and medications that are FDA approved are available in Virginia. One in four people have some kind of skin disorder, possibly someone on your staff or in your family. This is great news for a press release since Medisys Research Group was highly successful but only in the mountain states. We can be highly successful in Virginia.

Press Release:

Skin Disorders Healed

For the first time ever, the combination of a US patent, therapies that are copyrighted and medications that are FDA approved are available in Virginia.

The American Institute of Advanced Medicine has acquired the patents and licensing rights of Medisys Research Group. Medisys was highly successful for years in fighting skin diseases. They were so successful that Ernst and Young’s medical auditing bureau completed an analysis 18 months after patients used our treatment. Ernst and Young declared that the patients were CURED.

We also have a process where patients can be treated in their own homes with the help of all modern technologies.

CURED——–That is what every person with a skin disorder would like to hear. Now that can happen to you and your families. If you have acne, folliculitis, molluscum, psoriasis, wound healing and other skin disorders, this is fantastic news.

There is no need to suffer a lifetime with no relief.

For testimonials, go to www.theaiam.com. or call our toll free number 1-877-414-2426.

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  • http://profiles.google.com/ericmatthew86 Eric Gross

    Seems to me like this has gone viral. Maybe that was the whole point? If so, well played.

  • http://twitter.com/celia_pie celia grey

    What the hell ! I’ve worked on skin care product promotion. Every ad, and release was always discussed in a room full of lawyers to make everything was compliant with all possible laws, bye-laws, and terms of service.

  • http://www.writingRX.tumblr.com Don Bates

    Damn, the release got worse. I read the whole sentence again: “This is great news for a press release since Medisys Research Group was highly successful but only in the mountain states.” Hey, Skin Care, since you can’t write, find someone who can. Help our challenged environment. Don’t add to the garbage barges of fatuous prose that get pushed from the shores of professional PR every day.

  • http://www.writingRX.tumblr.com Don Bates

    Hey Skin Care, love your phrase: “This is great news for a press release….” I can see it dancing down the streets with double-spaced joy. You obviously don’t know PR, so think smarter. Get an ad agency to help you.

  • http://www.writingRX.tumblr.com Don Bates

    Hey Skin Care, love your phrase: “This is great news for a press release….” I can see it dancing down the streets with double-spaced joy. You obviously don’t know PR, so think smarter. Get an ad agency to help you.

  • http://twitter.com/GuyClapperton GuyClapperton

    As a journalist I’d laugh at the naivete behind this approach. On the other hand is it really so wrong to try and introduce an affiliate scheme in the hard copy world rather than online? I’m not saying it’ll work, just that the business model isn’t unproven elsewhere.

  • http://pop-pr.blogspot.com Jeremy Pepper

    Pretty sure this violates some FTC guidelines.