Why Yahoo News, msnbc.com have more female readers than male readers

Poynter.org
Mallary Jean Tenore reports msnbc.com attracts many of its female readers through the Today Show content it features. Today.com content makes up 15 percent of msbnc.com’s overall traffic and has a target demo of women between the ages of 25 and 34. At Yahoo News, blogs aren’t specifically geared toward women, but business lead Paula McMahon believes they’ve helped attract a larger female audience — in part because some of the bloggers who were hired are women.

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