ASNE guidelines help editors form social media policies

ASNE.org [PDF}
The American Society of News Editors says it reviewed the social media rules of leading mainstream news organizations and identified “the best-practice themes at the heart of the best policies.”

The 10 key takeaways:

1. Traditional ethics rules still apply online.
2. Assume everything you write online will become public.
3. Use social media to engage with readers, but professionally.
4. Break news on your website, not on Twitter.
5. Beware of perceptions.
6. Independently authenticate anything found on a social networking
site.
7. Always identify yourself as a journalist.
8. Social networks are tools not toys.
9. Be transparent and admit when you´re wrong online.
10. Keep internal deliberations confidential.

Reaction to the guidelines
* Steve Buttry: Good advice, but too much fear and not really “best practices”
* Joy Mayer: Good advice interspersed with real missteps
* Cory Bergman: Good recommendations, but one is more destructive than helpful

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  • Anna Ashmore
  • Anonymous

    this is a joke! 

  • Anonymous

    The 10 key takeaways for corporate journalists:
    1. Traditional ethics rules still apply online. (Nudge nudge, wink wink)
    2. Assume everything you write online will become public, which is more than we can say for your print edition.
    3. Use social media to engage with readers, but professionally. It’s fun to engage with anonymous readers – and a good use of your time.
    4. Break news on your website, not on Twitter. However, if Arianna wants the scoop, give it to her for free.
    5. Beware of perceptions because they are, after all, everything.
    6. Independently authenticate anything found on a social networking site because deadlines are funny.
    7. Always identify yourself as a journalist when someone puts a gun in your face.
    8. Social networks are tools not toys. (Again, wink, nudge)
    9. Be transparent and admit when you´re wrong online, but not before you carefully re-consider point 2 above.
    10. Keep internal deliberations confidential, just between you, your editor, and Uncle Julian.