Dru Sefton recently reported that PBS will break into programs with underwriting and promo spots four times per hour on an experimental basis beginning this fall. PBS corporate communications veep Anne Bentley sent this statement after I posted Sefton’s story:
We are always looking at ways to improve the viewer experience. In line with that, we’ve done research and one of the things that we’re going to try is to come up with is a way to develop better flow between shows. It is all about the viewer and how the viewer gets an opportunity to see our shows.
Our intention is to test it out with a single night and see how that goes. Depending on what we learn, we’ll see where we go from there.
We’ve done some preliminary testing, but we intend to do more before we move forward absolutely.
Initial testing showed that viewers didn’t really notice the change, but we want to do additional testing. As we move forward, we’ll be monitoring it closely.