Since you insist on remaining anonymous, I’ll take your word that many of your best friends are Timespeople, though you used that little fact only to slag the paper off again, for whatever reason. (It’s not that you don’t have the “heart” to tell them what you think, it’s that you don’t have the courage.) If it’s not the most important news source in the world, it’s close, isn’t it? Maybe not for you, but for millions of others – even if that doesn’t make you happy.

In any case, I’m not sure what your complaint is. It’s a media story, so media reporters are being invited to view the section. Media reporting is sometime navel-gazing and sometimes not. But since we live in an increasingly information-based economy, media is a big story. It’s not like the NYT is asking New York City to designate a special day, or for Congress to pass a resolution. It’s a press conference for a new product. Big deal.

While lots of readers probably don’t much care about the new section, lots of others surely do. You might not like the fact that people feel they have personal relationships with the Sunday Times as they do with few (if any) other publications, but it’s true nonetheless. That’s why, just for example, people on personal-ad sites routinely list “Sunday morning coffee and the NYT” along with beach-walks and concert-going among their favorite activities. It’s almost a cliche, and for good reason.

Ok, well, so you don’t like the Times. But that doesn’t mean it’s not the most famous newspaper in the world, or that a major new Sunday edition section isn’t a fairly big deal, at least to people who follow such things. The media reporters (you got that, right — that they’re media reporters, reporting on media?), of course, have the option of not showing up. And you have the option of not paying attention.