New York Times media reporter Brian Stelter was talking about television with his agent and Grand Central Publishing editor Ben Greenberg “when someone mentioned the word ‘morning’ and a light bulb went off.
Ben scuffled through Amazon trying to figure out if anyone had written this book and we were shocked that no one had. … Morning news is the most energetic part of the television day. It’s growing at a time when most other segments of television are shrinking, and people feel really invested in the personalities they watch in the morning.
Stelter discusses the book-writing process with Mallary Jean Tenore:
I suspect it will be excruciatingly hard. I expect that at times I will hate it. I expect a lot of sleepless nights, but I haven’t thought at length about it beyond that. I’m doing it because it’s a challenge and because I don’t know if I can do it. It’s not that I’m going into it expecting to fail, but I certainly don’t know if I’m going to write a book. It’s the same as when I started at the Times. I didn’t know if I could write for a daily newspaper.