Survey: 49% of editors make news decisions based at least partially on web analytics reports

Reynolds Journalism Institute
The Reynolds Journalism Institute reports that 90 percent of the 529 editors it surveyed said yes to the question: Does your newsroom receive Web analytics reports about data such as page views, length of visit, and traffic of your Web site? Forty-one percent said they receive the report daily; 24 percent once a week; and 24 percent once a month. Other findings:

* 45 percent of the editors surveyed say they do not interact with their audiences in the comments section of their websites.
* Only about half of respondents (52 percent) thought “collaboration with community” was either “very important” or “important.”
* 84 percent said yes to the question: Do you use social media such as Twitter or Facebook to interact with your audience?
* Newspapers with a weekday circulation of less than 25,000 (79%) create user-generated content significantly more than those whose weekday circulation is 25,000 or more (67%).

Read the detailed report.

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  • Anonymous

    49%?  Sounds a bit low to me.
    And I don’t miss my local paper. I think they’re still in print, but I don’t know anyone that cares one way or the other.

  • Anonymous

    Thanks for linking to my research. I continue to be surprised by all the ways editors DON’T take advantage of the ways we can better understand and talk to our audiences. After all the years we’ve spent holding focus groups to find out what people say they want us to cover, we can now know minute by minute what they’re actually reading, how they found it, what they search for and what they share. Yet half of editors don’t use that information to help inform what they choose to cover.