Who exactly is the intended audience of The Daily?

New York Observer
The Daily staffers are told they’re writing for Middle America as opposed to the New York media elite, reports Kat Stoeffel. “With the exception of the gossip and sports sections, the subjects of the exclusives are usually on the fringe of the national discussion — quirky national defense programs, counterintuitive health studies, portraits of small towns affected by inclement weather, photogenic animals,” she notes.

For outside observers and staffers alike, it can be hard to picture The Daily’s ideal reader – the person for whom the contents the paper constitute the most satisfying view of the world.

What The Daily does offer, one imagines, is some insight into the mind of Rupert Murdoch. He is the only person we know who reads it every day.

In February, The Daily editor-in-chief Jesse Angelo — the only person Murdoch wanted to carry out his iPad newspaper mission — told his staff what he was looking for: “Find me a story of corruption and malfeasance in a state capitol that no one has found. Find me something new, different, exclusive and awesome. Find me the oldest dog in America, or the richest man in South Dakota.”

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  • http://www.facebook.com/profile.php?id=504633504 Dan Mitchell

    Well, I’m not going to go looking, since I have to work and stuff. But your question is interesting in that it rests on the idea that — uniquely — the geographic patterns of federal spending might have swung wildly in just a couple of years due solely to election results. It doesn’t work that way. Most channels of federal spending are pretty well entrenched. Also, since 2010, the GOP took power in congress, and before that, the Dems’ margin was pretty de facto thin, I don’t know that, if there were somehow an abrupt change in spending patterns since 2008, what that would tell us. 

  • http://profiles.google.com/rp509855 Rod Paul

    Got something more recent than 2004/2005? I’d be curious to see how it plays out from the 2008 and 2010 elections.

  • http://www.facebook.com/profile.php?id=504633504 Dan Mitchell

    Verse up that prose a bit and you have the makings of a Bob Seger hit on your hands. Or a Chevy Truck commercial.

    As for crops – by far the No. 1 agricultural state is California. But the agriculture in California isn’t so heavily subsidized by transparent government boondoggles, so it’s not as American. Also: the states that get most of the “entitlement” spending are not on the coasts. And federal spending in general, well…. http://farm4.static.flickr.com/3041/2987025203_fc2c517522_o.jpg

    But please, keep up the Godfearing Upstanding Heartlanders vs. the Evil Elitist Coastdwellers thing, if it makes it easier for you to make your way in the world. 

  • Anonymous

    Seems to me that the Daily staffers know exactly who they are writing for.  All to often the major media just copies what is in the NYT and the AP.  What does that have to do with the local state news and major city news for theMiddle America.  There is a whole continent between NYC/DC/Boston and LA/San Fran and it is very ill-served by the major media sources.  That is the productive part of the country, the part that raises the crops and builds the products as opposed to spending all the big bucks and setting up all the entitlement programs which come from the coasts.  It is pretty obvious that the media really does not even know what is going on in the Middle America unless it is something disastrous and even then it gets shortchanged.  We exist; we will vote the next election; chances are we will not vote the way the coastal areas want us to.